Sam Wang
TaiChiPlus Founder
Cultural Experts
Wang Sihan: Founder and General Consultant of Lucky TaichiStrategic Marketing, Father of Word Strategy, Founder of Dividend Marketing and Prototype Creative Theory; Founders of the Five in One Theory of Lucky TaichiFeng Shui, Naming, BaZi, Qimen Dunjia, and Training; Proficient in strategy, marketing, brand planning, and leveraging cultural prototypes, with a deep understanding of traditional Chinese culture. Teaching consultants for Tsinghua University and Peking University, as well as planning consultants for many companies such as Alibaba and Samsung in South Korea. His works include "Word Strategy", "Powerful Prototype", and "Powerful Words Achieve Powerful Brands"
Representative cases
Automobile: BMW, Changan Automobile, Chery Automobile, Volkswagen, Hyundai, Ankai Bus, CIMC Vehicle, etc
Finance: Pudong Development Bank, ABN Amro Bank, Citibank, HSBC, Bank of China, Industrial and Commercial Bank of China, Construction Bank, Standard Chartered Bank, etc
Technology: IBM, Alibaba, Midea, Samsung Group, Sina, Tencent, etc
Culture: CITIC Press, Commercial Press, Jiangsu Radio and Television, etc
Energy: Guodian Longyuan, Xinhua United, Huaran Group, Jingbo Group, Dingji Mining, etc; Business: Jinmao Westin, Changhong Group, COSCO Shipping International, Spain Ingres, Korean New Leading Group, etc
Architecture: Shoukai Group, Shouchuang Group, COSCO Shipping Real Estate, Longhu Real Estate, etc
Fast selling: SK Group, LG Group, Huiyuan, Hongqi Dairy, Shenda Group, Xilaijian, Jinshengfu, Xinladao, Santian Pharmaceutical, Murikon, etc. from South Korea
Industry: Anshide, Nanjing Yangzi, Changzhou Chemical, Sinopec, Tangshan Qiao, etc
Business philosophy
The two philosophies of managing enterprises: doing nothing but doing nothing is not easy to change, easy to simplify
Doing nothing but doing nothing, in the result giving rise to success, the cultivation belongs to the cultivation, and the harvest belongs to the harvest. In terms of time, do not overestimate the achievements of a year, and do not underestimate the accumulated achievements of ten or twenty years. Entrepreneurs should see the inheritance
Not easy (only truth or rules, regardless of ancient or modern times, regardless of race, can be applied universally, and can explain everything very clearly and thoroughly. Nothing else can go beyond its scope. Seizing difficulties is the key to success, with a fixed rhythm and repeated accumulation. Brand genes need to be determined by one battle, organizations need to form a fixed culture, become a community with consensus in thought and behavior, and learn to persist and wait); Change (continuous improvement, innovation, striving for excellence, achieving); Simplicity (simplifying the way, grasping the essence, returning to common sense, the three key factors that determine brand development, forming a community with customers, starting from small areas, calculating everything, and achieving quantitative to qualitative changes); Behind the management lies cognition, culture, and philosophy
Main business focus, reducing costly and ineffective actions; Listen to the fate of heaven, follow the movement of the dragon head, and accept the right fate
A unique production method, a company always feels that it is not successful enough, and the reason for failure is often first and foremost a lack of investment, followed by a lack of action
The method is to only ask about cultivation, not about harvest, to be causal oriented, not result oriented, to be process management, not result management. I hope our clients all have this mindset
Behind the operation of enterprises lies the cognition, culture, and philosophy of entrepreneurs and all members of the organization
Lucky Taichitwo major business philosophies:
1、 The Tao Te Ching does nothing but does nothing, saving resources and adding on strategic opportunities. In terms of results, inaction, hard work comes from hard work, and harvest comes from harvest. You can do what you need to do well and achieve it
Having achievements over time and accumulating them over a long period of time can bring irreplaceable value. Entrepreneurs should adhere to long-term principles and see the inheritance of time
2、 The Book of Changes (Yi Jing) ancient people said that people have the ambition to soar to the sky, and they cannot communicate without luck. It talks about the development laws of natural ecosystems. Not easy: The three major genes and assets of a brand need to be determined in one battle, and can last for a hundred years. In marketing activities, we should adhere to repeated accumulation, and the organization should form fixed habits and actions
Change: Innovation is the key to gaining profits and competitiveness. Enterprises need to keep up with the times, innovate, and strive for excellence
Simplicity: Keep the road simple, grasp the essence, return to common sense, focus on strategic improvement, start in small areas, and break through at key points
Good luck only favors those who have plans. If you only have the desire to get rich and the anxiety of survival, without a forward-looking top-level plan, you will definitely not be worthy of great achievements. To succeed, you must have the ambition to create great value and solve big problems, make every effort to make brave decisions, and make yourself always worthy of what you have obtained. This can form a virtuous cycle, and good luck will continue to favor you
How can one be blessed with good luck? Entrepreneurs can only truly achieve success by transcending the desire for wealth and the anxiety of survival, seeing through gains and losses, benefits and harms, progress and retreat, having a sense of direction, and finding a sense of belonging and belonging
Why do many successful entrepreneurs emphasize the importance of luck
Not easy: pattern; Change: Returning to the root of this problem, the operation of a company and brand is composed of many controllable, uncontrollable, and key elements. To achieve success, these elements not only need to be gathered and combined together, but also need to be able to undergo chemical reactions with each other, releasing much greater energy than the sum of simple elements. In a complex combination of elements, if one key element fails or is inefficient, the entire system will be difficult to succeed, so you can understand how difficult it is for a company to achieve great success
